The Ethica team has worked with a wide array of international corporations, NGOs and multilateral development agencies. You’re in Good Company.

A selection of our clients:

  • Asia Pacific Coalition on Male Sexual Health (APCOM)
  • Charities Aid Foundation India
  • Child in Need Institute
  • Church Spirits and Ales
  • Ford Foundation
  • Godrej & Boyce
  • Godrej Industries Limited
  • India HIV/AIDS Alliance
  • International AIDS Vaccine Initiative
  • Lotus Pacific Investments
  • Micronutrient Initiative
  • Sightsavers India
  • SQN Partners
  • TechPolis Inc.
  • United Nations Population Fund

Some notable recent projects include:

Propelling public health and social justice
For the past four years, Ethica has been a close partner to APCOM, a Bangkok-based NGO that represents a diverse range of interests working to advocate, highlight and prioritize HIV issues that affect the lives of men who have sex with men.

During our longstanding relationship, the Ethica team has delivered value across a range of areas including:

  • Creating and implementing a new organizational identity
  • Developing the website (2012 and 2016) and a comprehensive digital promotional strategy
  • Advising the client on its first-ever public fundraising
  • Conceptualizing and implementing a program to encourage men to get tested for HIV (currently active in Bangkok and launching in September in Ho Chi Minh City and in December in Manila)
  • Creating the NGO’s 10th anniversary branding / promotional strategy

Charity Aids Foundation India

Raising the online fundraising game
Ethica and Charities Aid Foundation India (CAF India) conducted a qualitative survey of NGO representatives in the first half of 2015 focused on the online giving landscape in India. The study was conducted with the aim of filling knowledge gaps in the sector regarding key fundraising trends in India, overall value of online donations, readiness to take advantage of digital platforms to raise funds, what helps in building trust with online audiences and effective practices in order to generate online donations. The study was released at an NGO event in Delhi in September 2015 and is available here for download.


Combining research and community voices to shape strategy
Since mid-2015, Ethica has been engaged with Godrej, a major Indian conglomerate on more than 20 community needs assessments to help inform its CSR strategy and local investment priorities. The assessments include convening and facilitating a series of focus groups, one-on-one meetings and transect walks in the communities surrounding the company’s key plants. This process has uncovered the most compelling strategic opportunities for the company to align the community’s requirements with broader corporate goals. The research also revealed the need to build capacity within each facility to implement effective programs. To that end, Ethica developed and delivered a comprehensive two-day training program for plant staff responsible for local CSR implementation and monitoring.

Micronutrient Initiative

Bridging the world of NGOs and enterprise
Ethica worked with Micronutrient Initiative, a Canadian-based international NGO to help them understand the current CSR landscape in India today. This included profiling India’s CSR regulations, how to access CSR funds, the relative advantages and disadvantages of various business models to do so, and the systems and structures that need to be in place to implement an appropriate engagement model. We then used these insights to develop a corporate CSR engagement strategy that serves the client’s interests in India and acts as a model for similar exercises in other jurisdictions where they are active.

Godrej & Boyce

Measuring the impact of vocational training
Ethica was engaged by Godrej & Boyce, a major Indian corporation to conduct an evaluation of a program to train 200,000 underprivileged youth in developing the skills required for gainful employment. Over three months, we conducted 600 in-depth interviews with a range of alumni and examined both the economic and social impacts that their participation had on their lives. We also made a series of recommendations for how the program could be improved in future to generate even greater benefits.

United Nations Population Fund

Shaping a course correction at the right time
The United Nations Population Fund invited Ethica to conduct an evaluation of a program they were implementing in collaboration with a respected Indian university and the Indian government. Our work included conducting a range of stakeholder interviews, conducting additional secondary research, analyzing the results and preparing a series of recommendations including governance and organizational structure as well as roles and responsibilities.