Ethica Launches Fourth HIV Testing Campaign in Indonesia

Peter ter WeemeEthica Strategy, Social Justice0 Comments

Ethica Strategy is pleased to announce the launch of the fourth TestXXX campaign in collaboration with APCOM. TestXXX, is an edgy initiative to increase the uptake of HIV testing, prevention and treatment among young MSM in various cities across the region. While the core concept of the campaign remains steadfast, the brand has adapted to local realities. “Suck. F@*k. Test. Repeat.” … Read More

Why a CSR focus on ‘water’ makes business sense

Abhishek ChaturvediEthica Strategy9 Comments

“Your brand might have a drinking problem”, jests a leading news group in its ‘Make India Water Positive’ initiative. After that quick pun, it then shocks the reader with a couple of grim facts: it takes 10,000 litres of water to make a pair of denims and 910 litres to manufacture a mobile phone. Indeed, when you read that “industries … Read More

Standing Up for the Transgender Community in Asia and the Pacific Through Strategic Communications

Peter ter WeemeUncategorised0 Comments

Ethica Founder, Peter ter Weeme, just returned from Bangkok where he was invited by the Asia Pacific Transgender Network (APTN) to participate in a three-year strategic planning process and to facilitate a communications workshop. Following the meetings, the Ethica team is now developing a comprehensive communications strategy, brand positioning and new brand identity for the organization. Over the last decade, … Read More

Ethica Strategy brings decades of social purpose and sustainability communications expertise to the Nanaimo region

Peter ter WeemeEthica Strategy0 Comments

Ethica Strategy, a consulting firm that works with corporate and NGO clients to help advance social and environmental sustainability, has recently opened its second office in the Nanaimo region. This location complements Ethica’s first office opened last year in New Delhi, India. After five years of working on various campaigns and initiatives in South Asia, Ethica founder, Peter ter Weeme, … Read More

Ethica India is hiring!

Peter ter WeemeEthica Strategy0 Comments

Due to our successful business development efforts, Ethica India is recruiting a Strategist to join our Delhi-based team. We are seeking enthusiastic, qualified candidates who are passionate about aligning their personal values with their career aspirations in an international and progressive environment. Review the job description below and if you think this sounds like the kind of opportunity tailor made … Read More

India’s CSR law celebrates its second anniversary; spending on CSR up

Peter ter WeemeEthica Strategy0 Comments

On March 31, 2016, India concluded the second year of the implementation of its corporate social responsibility (CSR) law after becoming the first country to legally enshrine CSR as of April 1, 2014. The rules as outlined in Section 135 of India’s Companies Act make it mandatory for companies of a minimum turnover and profitability to spend two percent of their average … Read More